If you've lost count of how many fast-talking marketers have over-promised, and under-delivered, keep reading. We're not into vanity metrics, we're into making money. Get an honest audit of your current marketing to see what's working, what's broken, and how we could potentially work for you.
Free 30-minute look at where your calls come from now. No deck, no retainer talk.
Diagram: four inbound channels — Local Services Ads, Google Ads, maps and organic listings, and Meta Ads — feed into the TradeMakers routing layer, which tags every call and passes it into a four-stage pipeline: new call, contacted, quoted, then booked.
Sample reviews — placeholder copy, not real customers.
Marcus D.Copperline Heating & Air, Dayton OH
We’d been through two agencies that sent a dashboard every month and nothing else. First thing these guys did was tell me which of my campaigns to switch off. Install calls are up and I know exactly where every one of them came from.
Tony V.Ridgepole Roofing, Akron OH
Straight talk from day one. No twelve-month contract, no jargon. They showed me we were paying for clicks in three counties we don’t even serve, and had it fixed inside a week.
Priya N.Halstead Plumbing Co., Fort Wayne IN
I’ve been sold the moon by marketing guys before. This is the first crew that told me what wasn’t going to work before I spent money on it. Drain jobs doubled and the ad budget never moved.
Curtis B.Bright Deck Exterior Cleaning, Louisville KY
Pressure washing is feast or famine — you’re flat out or you’re dead. They built the off-season campaigns that keep the truck moving in February. That alone paid for the year.
Sandra K.Northgate Comfort Systems, Springfield MO
The attribution is the part I didn’t know I needed. Every booked job lands in our software with the campaign attached, so I finally stopped guessing which ads were carrying us.
Diagram: inbound calls from many homeowners narrow through the pipeline — new call, contacted, quoted — down to booked jobs.
Four things quietly cost home service companies more booked work than a bad ad campaign ever will.
The burst pipe at 9pm and the dead furnace on Sunday are the highest-intent calls you get, and they land when the office is shut. A homeowner with no hot water does not leave a voicemail. They hang up and call the next company on the list.
Lead vendors sell the same homeowner to four contractors and let you race for them. You pay for the call whether or not you were first, and you are building somebody else's asset while you do it.
A replacement quote sits for two weeks with nobody chasing it. The job goes to whoever called back on day three, and it never shows up in a report as a loss because it was never counted as a win.
The ads report shows clicks and cost per lead. Neither tells you which of the jobs you booked last month came from which channel, or what they were worth once the tech was paid.
Don't rent shared leads from a vendor when you can own the phone number they ring. The ads create the call; everything after it exists so the call becomes a job on the board.
The Google Guaranteed slot above every other result, where a homeowner in trouble taps first. Managed alongside search so the two stop bidding against each other for the same call.
Buy only the searches with a job behind them. Call-only campaigns for emergencies, tight radius targeting, and budget pulled off anything that rings but never books.
The homeowner who is not searching yet. Seasonal offers and retargeting keep your before-and-after work in front of the streets you already serve, and in front of everyone who reached the site and never called.
The map pack is where the non-emergency work comes from. Google Business Profile, review velocity and service-area pages built for the towns you actually drive to.
Fast on a phone in a driveway, with the number tappable above the fold and a booking form that asks for four things. Built as static pages, so there is no plugin stack to slow down or break.
Every call, form and text lands in one pipeline with its source attached — so you can finally see which channel produced the booked job, not just the clicks.
Different trades, different demand. A roofer's storm week, a plumber's 2am call and a remodeler's six-week decision are not the same problem — the system behind them is the same, the campaigns are not.
Storm weeks that arrive without warning, and tickets big enough to be worth chasing properly.
Two seasons decide the year. Maintenance plans are what carry the months between them.
Emergency-led. Whoever answers at 2am books the job, and nobody leaves a voicemail.
An emergency one day and a full line replacement the next. The camera inspection is what turns one into the other.
Panel upgrades, EV chargers, and the safety calls homeowners put off until they cannot.
Seasonal and route-dense — jobs either cluster or the drive time eats the margin.
Long decisions and referral-heavy, so the source of a job is easy to lose track of.
High ticket and slow. Several conversations happen before anyone says yes.
Weather-bound windows and financed tickets, where timing the follow-up is the job.
Bid-led and weather-bound. Flatwork, footings, and the driveway everyone decides on in spring.
Seasonal, and the one trade here where a single install can become a recurring maintenance account.
Equipment-heavy and often subcontracted, so the call comes from a builder as often as a homeowner.
The numbers below are a real sequence — each step depends on the one before it. Running ads into intake that cannot answer the phone is how a budget gets wasted.
01
Week 1
Ad accounts, map rankings, site speed, who answers the phone at 6pm, and what happens to a call after it arrives. You get the findings whether or not you hire us.
02
Weeks 2–4
Tracking numbers on every channel, missed-call text-back live, the booking form cut down, and the handoff into your FSM tested with real jobs. Before a dollar of ad spend.
03
Week 5
LSA, search and maps go live together on your highest-margin services, in the radius you actually drive — not a fifty-mile circle that sends vans across the county.
04
Ongoing
Monthly, we look at booked jobs by channel — not calls — and pull budget off the services and areas that ring the phone without filling the board.
A call is only worth what you book. Every call we generate lands in one pipeline with its source attached, gets answered automatically when nobody picks up, and stays visible until it is booked or closed out.
A missed call gets a text and an email inside 60 seconds, day or night — before the homeowner finishes working down the list of companies they found.
Calls, forms and texts arrive tagged with the channel, campaign and keyword that produced them, and carry that tag through to the booked job.
ServiceTitan, Housecall Pro, Jobber and Service Fusion stay your system of record. We hand off at booking; nothing about how your office dispatches or invoices changes.
One monthly view: calls, estimates given and jobs booked by channel, so you can see what each dollar actually bought.
The four numbers a home service owner can actually act on. Every one traces back to a named job on the board.
2.8×
More jobs booked
Same ad budget, rebuilt intake and automated estimate follow-up.
Sample figure
44s
Median speed to first contact
From a missed call to a text landing on the homeowner's phone.
Sample figure
100%
Of jobs carry a source
Calls, forms and texts all arrive tagged with the campaign behind them.
Sample figure
38%
Less wasted ad spend
Budget pulled off services and areas that ring the phone but never book.
Sample figure
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A customer quote goes here, in the owner's own words. The strongest ones name what changed about running the business rather than quoting a number.
Customer name Company, city
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A second quote, ideally from a different trade to the first, so the two together show the range of work instead of repeating one story.
Customer name Company, city
A flat management fee, no per-lead nonsense. Ad spend goes directly to the platform, no markups ever. No contracts.
For shops whose phone already rings and who are losing the calls they get.
For shops ready to buy calls and hold every one of them accountable to a job.
For shops running several trades or locations who intend to own the market.
No. Your field service software stays your system of record — ServiceTitan, Housecall Pro, Jobber, Service Fusion, whatever you run. We sit in front of it and handle the part before the job exists: the ad, the call, the follow-up, the estimate chase. Once something books, the attribution travels with it so you can see which channel paid for it.
No. Everything we run generates calls that come to you and only you, on numbers you own.
The one exception is Google's Local Services Ads, where Google itself may send the same homeowner to more than one business. That is Google's product rather than a lead vendor, and it is exactly why speed to first contact gets built before LSA is switched on.
It works best from roughly three vans upward. Below that the constraint is usually capacity rather than demand, and more calls make the problem worse instead of better. We will say so on the call rather than sell you something that will not help.
Intake changes show up in the first fortnight, because they act on calls you are already getting — the missed ones.
Paid channels need roughly two months before the booked-job numbers are worth reading, and map rankings take longer than that. Anyone promising a transformed pipeline in week one is selling you the report, not the jobs.
Sometimes. Roofing, garage door, drain and appliance repair run on the same mechanics — urgent demand, a phone that has to be answered, a job booked within days.
Remodel and new construction do not. The cycle is months rather than days and the follow-up is a different build. Ask on the call and we will tell you straight.
Not in the same market. We take one company per trade per market, because we would otherwise be bidding against ourselves on the same keywords with your money.
You do. Accounts are created under your business, we are granted access, and if we part ways that access is removed and everything stays where it is — history, tracking numbers and all.
We'll audit what you have, or what you don't, and give you actionable insights you can use, whether you hire us or not.
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