For general contractors
Most of your work came from somebody who knew somebody. That is a strength, and it is also why nobody in your office can tell you what produced last quarter. The system below is built for long decisions and referral-heavy demand — which means it is as much about tracking and follow-up as it is about ads.
Free 30-minute look at where your calls come from now. No deck, no retainer talk.
Diagram: inbound calls from many homeowners narrow through the pipeline — new call, contacted, quoted — down to booked jobs.
Four things cost general contractors more signed work than a badly written ad ever will. Most of them happen in the months between the first call and the contract.
Referral and repeat work is the bulk of the business and it is invisible in every report. Which past client, which trade partner, which architect — nobody knows, so nobody can do more of it on purpose. It gets treated as weather rather than as a channel.
Site visit, rough numbers, drawings, a scope that changes twice, financing. Any lead that arrives with no follow-up behind it is gone, not because somebody said no, but because four months of silence is indistinguishable from one.
A detailed estimate costs real hours, and a low close rate on them is the quietest money leak in the trade. The fix is qualifying harder before the takeoff, not estimating faster — and that happens in the intake, long before anyone opens a spreadsheet.
Search brings people who are shopping, and a page of general contractors reads identically: family-owned, licensed and insured, free estimates. Nothing there helps anyone choose, so they choose on price or on whoever a friend mentioned.
Honestly weighted: the follow-up and the proof do most of the work here, and the ad channels are the smaller half.
Worth running where Google carries a category that matches the work you actually want, and worth skipping where it does not. On long-cycle, high-ticket jobs a per-lead price only makes sense if the intake behind it is genuinely qualifying — otherwise you are buying tyre-kickers at a premium.
Bought on the specific work you want more of — additions, basements, whole-home — rather than on general contractor, which costs the most and qualifies the least. Budget pulled off anything producing estimates you lose on scope.
Where a months-long decision gets held together. Finished projects shown to the neighbourhoods they sit in, and retargeting for everyone who had a site visit and then went quiet while the drawings happened.
Where people check you out after a friend gives them your name — which is the moment that actually decides most of your jobs. Google Business Profile, review velocity, and project pages that show real work in real towns.
The site is the proof. Real projects with real detail, named towns, the trades you self-perform, and a form that asks enough to qualify without being an application. Fast on a phone, because the referral gets looked up on one.
The one that matters most here. Every enquiry tagged with its real source — including the referral ones — estimates sitting on the board with an age, and a follow-up cadence that survives a four-month decision without anyone remembering to run it.
Each step depends on the one before it. Buying leads for a trade that loses jobs to silence is paying to fill a bucket with a hole in it.
01
Week 1
Ad accounts, map rankings, site speed, how enquiries get qualified, and — the big one — where last year's signed jobs actually came from. Usually nobody knows, and that is the first finding.
02
Weeks 2–6
Every enquiry tagged at source, referrals included; estimates logged with an age and an owner; and a nurture cadence that keeps a four-month decision warm without depending on anyone's memory.
03
Week 7
Search and maps live on the specific projects you want more of, in the radius you actually build in, with the qualification happening at intake rather than in an estimator's week.
04
Ongoing
Monthly, we look at signed contracts by source — referral sources named individually — and put budget and effort behind whatever is genuinely producing work, which in this trade is often not the ads.
There are no general contracting case studies to show yet, so this page shows none. What goes here when there are is booked jobs by channel and a company willing to take the call — not a number with no job behind it.
Placeholder — real general contracting results and quotes needed
Placeholder — real quote needed
A quote from a general contractor goes here, in their own words. The strongest ones name what changed about running the company rather than quoting a number.
Customer name Company, city
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A second quote, ideally about a different kind of job to the first, so the two together show the range of the work rather than repeating one story.
Customer name Company, city
Possibly not the ads. Almost certainly the tracking and the follow-up.
If referral is producing the work, the questions worth answering are which sources, how often, and what happens to the ones who enquire and are not ready yet. Those are answerable, and answering them usually produces more than a new ad channel would. We will tell you if that is the honest shape of your situation rather than selling you a budget.
We can point the buying at the work you want and qualify harder at intake, which moves the mix. We cannot manufacture demand for additions in a market that is buying kitchens.
The bigger lever is usually proof: detailed project pages for the kind of job you want more of, and reviews from the clients who bought it. Nobody hires a contractor for a whole-home remodel off a page showing bathroom refreshes.
Different build, and mostly not a paid-media one. That work comes from relationships, bid lists and prequalification. We will make you findable and credible and be straight that the rest is sales.
No. Everything we run produces enquiries that come to you and only you, on numbers you own. We also will not plug you into a marketplace that sells the same homeowner to four contractors.
Not in the same market. One company per trade per market, because we would otherwise be bidding against ourselves on the same keywords with your money.
You do. Accounts are created under your business, we are granted access, and if we part ways that access is removed and everything stays where it is — history, tracking numbers and all.
We'll audit what you have, or what you don't, and give you actionable insights you can use, whether you hire us or not.
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This site has no scheduler, phone number or contact form wired in. Connect a calendar and point every #book link at it before launch.