For landscaping companies
This is the only trade on this list where a single job can turn into revenue every month for years. Almost nobody markets that way. The install gets sold, the invoice gets paid, and the relationship ends — which is the most expensive habit in the business.
Free 30-minute look at where your calls come from now. No deck, no retainer talk.
Diagram: inbound calls from many homeowners narrow through the pipeline — new call, contacted, quoted — down to booked jobs.
Four things cost landscaping companies more revenue than a badly written ad ever will. Three of them happen after the job is finished.
A patio, a planting, a full redesign — paid, finished, gone. The customer who just trusted you with their whole yard is the single easiest maintenance sale available, and in most companies nobody asks. The install gets marketed and the recurring revenue behind it does not.
Spring compresses the year's demand into a window short enough that the constraint turns from leads to crews almost overnight. Spending the same amount in May as in March is paying to overfill a calendar you had already filled.
They share a truck and nothing else: different buyer, different ticket, different decision speed. Run through one campaign and one phone line, the cheap work swamps the reporting and the design enquiries get answered like service calls.
A three-year maintenance account, a spring cleanup and a one-off install all look like one job in the reporting. Without lifetime value attached, every channel decision is made on the wrong number — usually against the channel producing the accounts.
Pointed at accounts rather than jobs, because that is where the money in this trade compounds.
Google runs lawn care and landscaping categories in most markets, and it is the slot above everything else, priced per lead. Worth having, and worth watching: it tends to deliver the cheaper end of the work, so it earns its place when intake routes a maintenance enquiry differently from a design one.
Design and install kept entirely separate from maintenance — separate campaigns, separate budgets, separate phone numbers. Pacing lifted before spring and pulled back the moment crews are the constraint rather than demand.
Finished yards shown to the streets around them, which in this trade is the most natural proof there is — the neighbours can see the work from the pavement. Plus pre-season offers and retargeting for every design quote that went quiet over winter.
Where the non-urgent half starts: cleanups, plantings, irrigation, people looking for somebody reliable rather than somebody today. Google Business Profile, review velocity, and a page per town you actually route to.
Fast on a phone, with finished projects doing the selling, maintenance plans stated as plans rather than hidden behind a call, and a form that asks enough to send a design enquiry somewhere different from a mowing one.
Every enquiry on one board with its source, design quotes ageing where someone can see them, and — the part that pays for itself — every completed install followed by a maintenance conversation that happens on schedule rather than when someone remembers.
Each step depends on the one before it. Buying more spring leads before the install-to-maintenance handoff exists is spending on the cheapest version of your own business.
01
Week 1
Ad accounts, map rankings, site speed, how design enquiries get answered compared with maintenance ones, and how many past installs ever became accounts. You get the findings whether or not you hire us.
02
Weeks 2–4
Separate numbers and separate paths for design and maintenance, missed-call text-back live, quotes ageing on a board, and a maintenance conversation scheduled after every completed install rather than left to chance.
03
Before spring
Search and maps live ahead of the season on the work with margin in it, with Meta running finished yards to the streets around them. Timed to land before the six weeks, not during them.
04
Ongoing
Monthly, we look at revenue by channel with recurring accounts counted at what they are actually worth, pull spend back once crews rather than demand are the limit, and work the install list for the accounts already sitting in it.
There are no landscaping case studies to show yet, so this page shows none. What goes here when there are is booked jobs by channel and a company willing to take the call — not a number with no job behind it.
Placeholder — real landscaping results and quotes needed
Placeholder — real quote needed
A quote from a landscaping company owner goes here, in their own words. The strongest ones name what changed about running the company rather than quoting a number.
Customer name Company, city
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A second quote, ideally about a different kind of job to the first, so the two together show the range of the work rather than repeating one story.
Customer name Company, city
Yes, and the build looks different. A maintenance-led company is bought on route density, retention and reviews rather than on design proof, so the money goes into being the obvious local choice and keeping the accounts you have.
Churn is the number that matters there. Replacing a lost account with a bought one costs several times more than keeping it, and that is a follow-up and service problem before it is a marketing one.
Spend comes down. A spring calendar that is already full does not need more leads; it needs the design quotes out the door to close and the finished installs to convert into accounts.
Agencies paid on ad spend rarely tell you to stop buying. We will, and it is usually the single most profitable month of the year to do it.
To a point, honestly. Separating the campaigns, the phone numbers and the intake paths moves the mix straight away, because right now the cheap work is almost certainly setting the tone for all of it.
The rest is proof: nobody buys a full redesign off a page of lawn photographs. The portfolio has to show the work you want to be hired for.
No. Everything we run produces enquiries that come to you and only you, on numbers you own.
The exception is Google's Local Services Ads, where Google itself may send one homeowner to several businesses. That is Google's product rather than a lead vendor, and it is exactly why speed to first contact gets built before LSA is switched on.
Not in the same market. One company per trade per market, because we would otherwise be bidding against ourselves on the same keywords with your money.
You do. Accounts are created under your business, we are granted access, and if we part ways that access is removed and everything stays where it is — history, tracking numbers and all.
We'll audit what you have, or what you don't, and give you actionable insights you can use, whether you hire us or not.
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