For excavation contractors
Most of what gets sold to this trade assumes a homeowner typing into Google. Your phone rings because a builder you worked for last year has another site. That is a real channel, it is almost never tracked, and it responds to completely different work than a search campaign does.
Free 30-minute look at where your calls come from now. No deck, no retainer talk.
Diagram: inbound calls from many homeowners narrow through the pipeline — new call, contacted, quoted — down to booked jobs.
Four things cost excavation companies more work than a badly written ad ever will. The first one is the reason this page is shorter on ads than the others.
Builders, developers and site owners do not type excavation contractor into Google when they have a job. They call somebody they used, or somebody a project manager named. The consumer search that does exist is thin and mostly small residential work — real, but not the business.
A handful of builders probably produce most of your revenue, and nobody could tell you which ones, how much, or who has gone quiet since last year. That is the most valuable report in the company and it does not exist.
An idle machine is the most expensive thing on your yard, and the gap between bid sent and job awarded is where the idling happens. A bid with no follow-up behind it is both a lost job and a week of unused iron.
Your work is finished, backfilled and invisible under somebody else's building. Every other trade on this site can show a photograph of the result. You have to prove capability a different way — equipment, scope, sites completed, permits and inspections passed — and almost nobody does.
Honestly weighted. Two of these six carry most of the value for this trade, and we would rather say so than spread a budget evenly to look busy.
Usually not applicable, and we will check rather than guess. Google's Local Services categories cover consumer home services, and general excavation is not reliably among them. Where there is no matching category there is no campaign, and we will not budget for one to pad a proposal.
A smaller line than you will be used to being sold. Worth buying on the specific residential work that genuinely gets searched — land clearing, grading, drainage, demolition, septic — in a tight radius. Not worth buying broadly for site work, where the searches barely exist.
Narrow but real: the residential half, where a homeowner with a drainage problem or a lot to clear can be reached before they know who to call. Not a channel for winning site work from builders, and we will not pretend otherwise.
One of the two that matter most. When a project manager is given your name, this is where they check you are real, insured, equipped and still trading. Google Business Profile, reviews from builders as well as homeowners, and pages that state capability rather than slogans.
Built as proof of capability, not as a brochure: equipment list, scopes you self-perform, sites completed, licensing, bonding and insurance stated plainly. This is what a project manager actually reads, and it has to load on a phone at a site gate.
The other one that matters most. Every bid tracked with its age and its decision-maker, every builder relationship tracked as a named source with revenue attached, and the ones that have gone quiet surfaced before another season passes.
Each step depends on the one before it — and in this trade the first two carry most of the result.
01
Week 1
Where last year's revenue actually came from, builder by builder; which relationships have gone quiet; your close rate on bids; and whether anybody checking you out online finds enough to take you seriously. You get the findings whether or not you hire us.
02
Weeks 2–4
Bids logged with an age and an owner, builder relationships tracked as named accounts with revenue against them, and a site that states equipment, scope, bonding and completed work instead of describing you as family-owned.
03
Week 5
Maps and the specific residential searches that genuinely exist, in a tight radius and on a budget sized to the demand that is actually there — not to what an agency would like to manage.
04
Ongoing
Monthly, we look at awarded work by source with builders named individually, chase the bids sitting unanswered, and surface the relationships that have gone quiet while there is still a season left to fix it.
There are no excavation case studies to show yet, so this page shows none. What goes here when there are is booked jobs by channel and a company willing to take the call — not a number with no job behind it.
Placeholder — real excavation results and quotes needed
Placeholder — real quote needed
A quote from an excavation company owner goes here, in their own words. The strongest ones name what changed about running the company rather than quoting a number.
Customer name Company, city
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A second quote, ideally about a different kind of job to the first, so the two together show the range of the work rather than repeating one story.
Customer name Company, city
No, and anyone who says yes is selling you something that will not work.
Site work is awarded by builders and developers from relationships and bid lists. There is no meaningful search demand to buy. What we can do is make you credible the moment somebody checks you out, make sure no bid goes unchased, and show you which relationships are actually producing revenue so the effort goes where it pays.
The residential half: drainage, grading, land clearing, demolition, septic. That demand is real, it is searched for, and it is usually ignored by excavation companies focused on site work.
It will be a smaller number than you have been quoted elsewhere. We would rather spend less and tell you why than take a budget that has nowhere useful to go.
Yes, and it is mostly the unglamorous half of this page. Tracked bids, named builder accounts with revenue attached, dormant relationships surfaced, and a site that survives a project manager's look.
That is not a marketing campaign in the usual sense. It is the part that moves the number for a subcontracted business, and we would rather build that than sell you ads.
No. Everything we run produces enquiries that come to you and only you, on numbers you own.
Not in the same market. One company per trade per market, because we would otherwise be bidding against ourselves on the same keywords with your money.
You do. Accounts are created under your business, we are granted access, and if we part ways that access is removed and everything stays where it is — history, tracking numbers and all.
We'll audit what you have, or what you don't, and give you actionable insights you can use, whether you hire us or not.
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